Yeezy Boost 350
One of the biggest footwear lines on the planet since the moment it debuted in 2015, adidas Yeezys are a force in sneaker culture and beyond. And no model is more popular, sought-after, or essential than the Yeezy 350.
Debuting in 2015 at New York Fashion Week, the Yeezy Boost 350 ushered in a new era of sneakers, pairing a minimalist knit upper with adidas Boost cushioning.Featuring a Primeknit upper paired with adidas Boost cushioning, the first iteration spawned memorable colorways including the Yeezy 350 Turtle Dove and Yeezy 350 Pirate Black. A slightly redesigned upper arrived in the 350 V2, with a monofilament side stripe and SPLY 350 branding on popular iterations such as the Yeezy 350 V2 Bred and Zebra. The shoe would spawn a sequel, the Yeezy 350 v2, that would go on to become a sneaker icon, making good on Kanye West’s promise to deliver Yeezys for all..
Since arriving in 2016, the Adidas Yeezy Boost 350 V2 has been the Three Stripe sportswear company’s most iconic model this side of the Superstar. Releasing at a rampant rate, the 350 V2 has made waves in loud “Zebra” and “Beluga” iterations while also proving popular in a range of core colorways that play off clean black uppers and sharp side stripe contrast.
For those watching closely, the Adidas Yeezy Boost 350 V2 has shifted in shape and structure over the many makeups it’s released in. The 350 V2 was released with and without a heel tab, also updating the upper’s Primeknit pattern from time.
Organic aesthetics have long informed the Yeezy x adidas sneaker collaboration; and in summer ‘21, the two brands dropped a quartet of biotic-inspired sneakers that come together to form the Yeezy Boost 350 V2 Mono Pack.
What Makes The Yeezy 350 Great
In short, Yeezys re-wrote the streetwear rulebook. The 350 V2s in particularly have been so widely worn, and copied by other brands, that they’ve almost created their own sub-genre of shoe. Technically, with their Primeknit upper and Boost soles, the 350s should be training or running shoes.
But they’re not intended to be exercised in, and 90 percent of people who buy them won’t. Re-sell values of certain colourways exist in the high hundreds, and let’s face it you’re not going to sweat it out on the treadmill in those, are you?
A decade-defining sneaker, the Yeezy Boost 350 is Kanye West and Adidas most successful silhouette. Why? Because not only do the sneakers look as fresh with gym gear as they do with date-night attire, they’re also insanely comfortable. This is down to the use of Adidas’ innovative materials, a primeknit upper upon a Boost sole. But where did it all begin and where is it heading next? With the help of Fresco Wilson, manager and official Youtube 'unboxer' of Stadium Goods, we put together a timeline of the Yeezy Boost 350 - a sneaker sure to go down in history as one of the all-time greats.
The Yeezy 350 though has been in-demand for five years. Yes, it’s a new design to the decades-old sneaker market, but its impact has been nothing short of huge, meaning it’s worthy of early induction into everyone's Sneaker Hall Of Fame.
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